Direct engagements at the executive technology level — architecture, build, and the decisions that determine whether an organization owns what it runs on. Led by Reggie Britt.
Organizations reach a point where the technology decisions in front of them outrun the seniority available to make them. A data architecture that will either become an asset or a liability. An agent that has to act against a system of record. A product whose value sits in what the company knows, not what it ships.
These are chief technology officer decisions. They are frequently made without one — or made by a team without the mandate to say no.
Pegasus Source Advisory holds that seat for the duration of the work — bringing the architecture, the engineering judgment, and the executive experience to decide, build, and stand behind it.
What an organization captures, owns, and can prove it owns — the substrate every downstream intelligence product depends on. Built to be governed, not just collected.
Letting modern intelligence act safely against a system of record — toolsets, human-in-the-loop gates, and the boundaries that keep an agent inside its authority. The technical surface most avoid.
Turning owned data into something sellable — the modelling, the packaging, and the commercial shape of an audience or operational intelligence layer. Where the data becomes the business.
Standing the thing up: technology strategy, delivery architecture, and the path to production under real constraints. Shipped, not specified.
A streaming and content business with a genuine, opted-in audience and no way to prove what it knows about them. The content engine works. The intelligence layer — the part that turns an audience into a defensible commercial asset — did not exist.
Pegasus Source Advisory is building it: the first-party data architecture underneath the platform, and the B2B intelligence product that sits on top of it.
Reggie Britt spent a decade as chief technology officer of a billion-dollar consumer-finance business, running a regulated, high-volume core through hyper-growth. Agent-to-core integration and first-party data governance aren't abstractions from that seat — they're the same problems, with better tools.
Three software companies founded, forty years on the platforms that hold the encoded judgment of the businesses running on them, and a board seat at COMMON ↗, the world's largest IBM Power Systems users group.
Advisory engagements begin with a conversation about the decision in front of you. If it's a fit, both sides will know quickly.
reggie@pegasussource.ai